Help us grow the club everyone wishes they'd found sooner
We're inviting a small group of friends, family and supporters to invest in the next stage of Merry Go Round Club. Register your interest below and we'll be in touch to talk it through properly.
Babies Don't Have to Cost the Earth
What We Do
We rent out the equipment babies grow out of in months, not years.
Merry Go Round Club is a rental service for baby equipment - buggies, bouncers, baby baths, breast pumps, carriers and next-to-me cots - built around four simple ideas: save money, save waste, cut clutter, cut confusion. We work directly with families, and with employers who want to offer something genuinely useful as part of their maternity and paternity benefits.
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Save money
Rent what you need, for exactly as long as you need it.
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Save waste
Equipment gets a second, third and fourth life instead of landfill.
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Cut clutter
No garage full of gear you'll use for six months.
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Cut confusion
Curated bundles instead of decision fatigue.
Why We're Raising Now
Since launching, we've built out both sides of the business - rental plans and bundles for families, and benefit partnerships with employers. We're raising to invest further in stock, operations and growth, and we'd rather do that with people who already believe in what we're building than with an anonymous institution.
The Round
This is a friends & family round, run through SeedLegals. It's intentionally small and personal — we're not running a public offer, and this page exists to give people we know a clear, honest starting point before we talk.
We hold SEIS advance assurance from HMRC, and EIS advance assurance for future rounds — so UK taxpayer investors may be eligible for income tax relief and other reliefs, subject to your own circumstances. We'd always encourage you to get your own tax advice on this
rather than relying on us.
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SEIS eligible
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Run via SeedLegals
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Friends & family round
Target Raise
£250,000
The Kind Initiative
Alongside the core business, The Kind Initiative is our commitment that every family deserves a decent start — supporting some families in need with equipment regardless of their circumstances. It's part of why we built Merry Go Round Club the way we did, and it stays part of the plan as we grow.
Babies Don't Have to Cost The Earth
Disclaimer
This page is or information only and is intended for people who already know Femke and Merry Go Round Club personally, as part of a friends & family investment round arranged via SeedLegals. It is not a public offer or invitation to invest, and nothing here should be treated as financial, tax or legal advice. If you're considering investing, please take your own independent advice. Investments in early-stage companies carry risk, including loss of capital, and tax reliefs (including SEIS/EIS) depend on your personal circumstances and are not guaranteed.