The Kind Initiative

As parents, we know the overwhelming feeling of preparing for a little one. From endless product choices to budget concerns, it's easy to feel lost. That's why we created The Kind Initiative, more than just a name, it's a mission. In Dutch, "Kind" also means "Child," and this program embodies that spirit of compassion and support for the next generation. Every child deserves kindness and support.
completely free of charge.

One kind act at a time.

With every subscription purchase, you have the incredible opportunity to "Pay It Forward". This contribution directly supports The Kind Initiative, allowing us to provide free rentals to deserving families. It's a simple yet powerful act of kindness that ripples outwards, making a real difference in someone's life.

Throughout the year, we'll announce our "Kind Initiative" periods on social media, fostering a supportive community where everyone can contribute and benefit. Merry Go Round is also proudly contributing to the initiative, recognising the power of collective kindness.

From us and all the future parents who will receive essential items through The Kind Initiative, thank you for your generosity. You're not just renting baby gear; you're offering a priceless gift – a helping hand and a chance to start parenthood with confidence and joy.

Merry Go Round x